Take AI from a demo to a customer's production.
Start free with how language models work, build the Applied AI core, and run your first customer discovery call early. Then get fluent on Claude, OpenAI and Gemini, ship on the customer's infrastructure, and learn the field skills: scoping, enterprise integration, a two-week pilot and the executive readout. It ends with interview prep for AI labs and consultancies.
69 lessons in 10 milestones, plus 15 optional electives, about 44 h in all. Starts free; the full path needs the Mastery plan.
- Run discovery with a customer's team and find the real problem
- Fit into their SSO, network, data permissions and security review
- Run a two-week pilot against success criteria agreed up front
- Build on Claude, OpenAI or Gemini behind one abstraction layer
- Explain results and trade-offs to executives and get the rollout signed
- Walk into an FDE interview loop with a practised build, case and story bank
The roadmap
Work through it in order, or jump to what you need. Open a milestone to see its lessons.
- Level 1 of 4
Foundation
You can explain how a language model works and call one safely.
AI foundations
Explain how a language model works, call one, and spot when it's making things up.
Start: What AI Actually Is- Level 2 of 4
Junior FDE
You can build tool-using, retrieval-backed features and run a discovery call.
The Applied AI core
Applied AI planBuild the LLM features customers actually ask for: tools, reasoning, retrieval.
Start: Software Engineering Practices10 lessons · about 5 h 5 min
- Software Engineering Practices
- Prompt Engineering & Structured Output
- LLM APIs & Model Integration
- Tool Use & Function Calling
- Basic Reasoning Techniques
- Vector Embeddings & Semantic Search
- RAG Pipelines
- Memory Management & Context Engineering
- Knowledge Bases & Vector Databases
- Data Ingestion & Preprocessing
Your first customer conversation
Mastery planRun a discovery call and find the real problem behind what the customer asks for.
Start: Customer Discovery1 lesson · about 50 min
- Level 3 of 4
Mid FDE
You can ship on the customer's stack, platform and cloud, and pass their security review.
Agents in a customer's stack
Applied AI planDesign agents and integrations that fit someone else's systems.
Start: Workflow Orchestration & RoutingFluent on every frontier platform
Mastery planBuild on Claude, OpenAI and Gemini, and hide them behind one layer that fails over.
Start: Multi-Provider Abstraction LayersEarn the customer's trust
Applied AI planPass a security review and prove quality with evals and guardrails.
Start: Secrets Management12 lessons · about 7 h 15 min · 2 electives
- Secrets ManagementSystems
- AuthN & AuthZSystems
- API Security & SSRFSystems
- Prompt Injection & the LLM Attack SurfaceSystems
- Sandboxing Untrusted Code & ToolsSystems
- Data Leakage & PIISystems
- Tenant IsolationSystems
- Rate Limiting & Abuse PreventionSystems
- Exception Handling, Recovery & Human-in-the-LoopApplied AI
- Evaluation Frameworks & MetricsApplied AI
- Observability, Monitoring & LoggingApplied AI
- Guardrails, Safety & AlignmentApplied AI
- Electives: optional, they don't count toward this milestoneApplied CryptographySystems
- Cost Optimization & Latency EngineeringApplied AI
Ship on their infrastructure
Mastery planContainers, Kubernetes, event streams, tracing and CI/CD: deploy into the customer's cloud, not a demo laptop.
Start: Deployment & Infrastructure- Level 4 of 4
Senior FDE
You can run a pilot to a signed rollout, make the business case, and clear the interview loop.
Make the business case
Mastery planPrice it, scope it and keep it running after you hand it over.
Start: Unit Economics & $/Request12 lessons · about 7 h 45 min · 13 electives
- Unit Economics & $/Request
- Token Budgeting
- Pricing & Monetization
- ROI & Build-vs-Buy
- Enterprise Procurement Realities
- UX for AI Systems
- Communicating Uncertainty
- Human-in-the-Loop Design
- Fallback & Degradation UX
- Provider Outage
- Prompt Injection Breach
- PII Leakage Incident
- Electives: optional, they don't count toward this milestoneCost Attribution & FinOps
- Infra Budgeting & Margin Analysis
- Scaling Cost Curves
- Onboarding & Expectation-Setting
- Feedback, Correction & the Data Flywheel
- Latency UX & Streaming
- User Trust & Agent Ergonomics
- Vector DB Corruption
- Runaway Agent Billing
- Queue Backlog Collapse
- Latency Cascade
- Multi-Agent Deadlock
- Hallucinated Finance Response
Field deployment
Mastery planRun the engagement itself, from scoping to signed rollout.
Start: Scoping & Success CriteriaGet the offer
Mastery planPractise the loop: a live build round, graded customer role-plays, system design and your story bank.
Start: The FDE Interview Loop5 lessons · about 3 h 50 min
Final project
Ship a real system on real infrastructure. Each project has an architecture diagram and a step-by-step build guide.
The Provider-Agnostic LLM GatewayYour startup is locked into one model vendor and one outage took down the whole product. Build the internal gateway every team routes through.Production RAG Over Ugly Real DocumentsA law / insurance / clinical firm hands you 500 genuinely ugly PDFs, scans, multi-column, tables, and demands grounded answers with citations and zero hallucination tolerance.Observability + Guardrails for an Agent in ProdAn agent is live and you are on-call for it.
Start where you are.
Your progress is saved as you go, and every lesson you finish counts toward every path that includes it.